De-Risk

Cut through bid defense complexity with a focused, proven framework that your entire team can implement immediately.

Team Mastery

Master defensive bidding tactics in just 2 hours without derailing your executive schedule.

Optimize GNB

Learn the critical defense tactics that stop competitors from stealing your deals and position your team as unstoppable negotiators.

About the course

Bid losses hurt your bottom line, and most executive teams lack a unified defense strategy. In just 30 minutes, you'll learn the proven bidding defense methodology that protects your proposals, addresses competitor threats head-on, and positions your team to win more deals. This isn't theoretical—it's practical, battle-tested techniques used by leading organizations. Your executives will gain clarity, confidence, and a concrete action plan they can deploy immediately. Join the course today and turn bid defense into your competitive advantage.

About Your Instructors

This course was created by two bid defense veterans with more than 4 decades of combined experience, who mentored countless team members through their first nervous moments. We were the lead clinical strategists on over 2,000 RFPs, 1,000+ clinical protocol reviews, and more than 350 bid defense meetings — representing revenue of over $800M for our employers. We know exactly what you're feeling because we've felt it too. We've seen talented people who simply weren't prepared—but not because they lacked the skills. That's why we built this course. We wanted to give you the exact preparation, frameworks, and confidence-building strategies that typically take years to learn on the job. Our goal? To make sure your first bid defense is the beginning of a confident, successful career in clinical research, not a moment of doubt. We believe every team member deserves to walk into that meeting feeling ready.

The syllabus

8 Chapters · 11 Lessons

    1. (Included in full purchase)

      Course Navigation

    2. (Included in full purchase)

      Introduction to CTEI

    3. (Included in full purchase)

      Earn money by referring your colleagues

    4. (Included in full purchase)

      Contacting Us

    1. (Included in full purchase)

      Executive Bid Defense Context (video)

    1. (Included in full purchase)

      Executive Readiness (video)

    1. (Included in full purchase)

      Sponsor Decision Lens (video)

    1. (Included in full purchase)

      Differentiation (video)

    1. (Included in full purchase)

      Executive Q&A Strategy (video)

    1. (Included in full purchase)

      Executive Professionalism (video)

    1. (Included in full purchase)

      Course Survey (only 6 quick questions)

What people are saying

Discover why top executives choose this crash course to strengthen their competitive edge.

”
CTEI’s course was a wake‑up call for me and our leadership team. The clarity, structure, and insider perspective immediately elevated how we prepare junior staff for sponsor‑facing meetings. We saw stronger presence, tighter messaging, and noticeably more confident delivery within weeks.
Anonymous

San Diego, CA

”
I was impressed by how quickly this course could translate into real performance gains. Our junior CTMs and PMs walked into their next bid defense with a level of composure and strategic awareness I’ve never seen at that career stage. We're strongly considering making it mandatory training for all new hires.
Liz

CRO Exec

”
The program gave me a clear framework for how executives should show up in Phase 1 discussions, and in my first ever bid defense in this industry — credible, concise, and deeply aligned with sponsor expectations. I walked into that meeting confident, prepared, and able to elevate the entire team’s presence.
Anonymous

CRO Executive

Stop giving business away to competitors

Stop losing business to better-performing teams. Don't let competitors outmaneuver you again. Your winning edge starts here.

$149.00

Enroll now