Prepare

Stop losing deals to better execution - learn the exact tactics top BD teams use to defend and win

Perform

Discover how to strengthen your bid strategy, avoid common pitfalls, and increase your win rate in just 45 minutes

Evolve

Learn the exact objection-handling framework that wins contracts worth millions

About the course

Every lost bid represents a failure of strategy, not effort. Your business development team works tirelessly, but without proper bid defense training, even the best proposals fall short against well-prepared competitors. This 45-minute crash course eliminates that gap. You'll learn the insider secrets of bid defense that separate market leaders from also-rans: how to anticipate objections before they surface, how to reframe competitive comparisons in your favor, and how to build psychological momentum that leads procurement committees to choose your solution. The reality is stark: organizations that invest in bid defense training win significantly more deals and command better pricing. We've distilled a decade of bid defense expertise into focused, actionable modules that your team will master in less than an hour. 

About your instructors

This course was created by two bid defense veterans with more than 4 decades of combined experience, who mentored countless team members through their first nervous moments. We were the lead clinical strategists on over 2,000 RFPs, 1,000+ clinical protocol reviews, and more than 350 bid defense meetings — representing revenue of over $800M for our employers. We know exactly what you're feeling because we've felt it too. We've seen talented people who simply weren't prepared—but not because they lacked the skills. That's why we built this course. We wanted to give you the exact preparation, frameworks, and confidence-building strategies that typically take years to learn on the job. Our goal? To make sure your first bid defense is the beginning of a confident, successful career in clinical research, not a moment of doubt. We believe every team member deserves to walk into that meeting feeling ready.

Curriculum

8 Chapters · 11 Lessons

    1. (Included in full purchase)

      Course Navigation

    2. (Included in full purchase)

      Introduction to CTEI

    3. (Included in full purchase)

      Earn money by referring your colleagues

    4. (Included in full purchase)

      Contacting Us

    1. (Included in full purchase)

      Setting the Stage (video)

    1. (Included in full purchase)

      Client Psychology (video)

    1. (Included in full purchase)

      Strategic Messaging (video)

    1. (Included in full purchase)

      High-Stakes Scenarios (video)

    1. (Included in full purchase)

      Meeting Readiness (video)

    1. (Included in full purchase)

      Confidence Building (video)

    1. (Included in full purchase)

      Course Survey (only 6 quick questions)

What people are saying

Real results from real business development professionals who transformed their understanding of bid defenses.

”
Not what I expected, but that's exactly what I needed to overcome the status quo of training and perspective at the CRO I work at. Highly recommend.
Jackie

California

”
I will be looking out for additional future offerings from CTEI. I just wish I could keep this course all to myself and have no one else find it. A complete gamechanger for me and my career.
David

CRO Industry

Ready to Own Your Next Bid Defense?

This 45-minute course will prepare you and your team to walk into that meeting with confidence, clarity, and the skills to make a real impact. Your future self—and your CRO—will thank you.

$149.00

Enroll now